Twitter Ads API Addresses Quality Over Quantity Social Advertising
Although Facebook is arguably the first choice when considering paid media sources for a social media campaign, Twitter has been slowly refining their advertising platform to attract buyers. Beginning with sponsored tweets and static placements they quickly allowed advertisers to customize their Twitter page. Then Twitter announced a closed beta for individual users to solely focus on targeted follower acquisition. It seemed that while Facebook focused on volume Twitter focused on quality. For marketers Read More
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Using Social Media For Damage Control
Using social media for damage control is something small businesses and gigantic brands should learn before they are put on the spot. Fans will flock to social media outlets to praise and belittle you and you will need to defend yourselves. Following several rivals on Facebook I’ve noticed their damage control policy is virtually non-existent. Here are the cons of doing nothing for damage control on social media: Multiple Pages You will have to fight for the officialness of your account. Read More
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How Social Media and Hurricane Sandy Can Inspire To Rebuild
Social media and Hurricane Sandy have been the best of friends this past week as people share pictures of the devastation and charity information. As we’ve seen in the past certain people and groups are using social media to combat hurricane sandy, whether they’ve been using it professionally or not. We’ve seen multiple funds and charities popping up across the coast in Staten Island, Queens, New Jersey, and even as far north as Toronto, and locally we’ve seen one headed by an individual to try Read More
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The Good SEO Search That Actually Found Good SEO
It’s hard to find good SEO tips with all the crap that is out there. Well someone in their good seo search finally put together a list of some with a twist. It’s called GoodF+ckingSEO and it takes direct inspiration from other websites that have gracefully got their message across through intense design and a mighty big font. Here is a the current list of SEO techniques they’re advocating and I’m definitely in agreement that the majority of these will guide you on the right path. The only thing Read More
via SocialMarvels.com http://bit.ly/RMWcvk
AOL Music Streams Cloud Atlas Soundtrack – Hell Yeah AOL Music
AOL Music is streaming the Cloud Atlas soundtrack and I feel social media should thank them. Not only is the Cloud Atlas soundtrack great, AOL Music is too. Who knew that AOL Music was doing amazing things like streaming the Cloud Atlas soundtrack and not forcing you to choke down ads? Who knew the user experience on AOL MUSIC was so incredible? Like, seriously. Who knew? I can remember when AOL Music would premiere videos of sessions they would have with artists. Thrice had a really great Read More
via SocialMarvels.com http://bit.ly/Xi2gRO
Facebook EdgeRank Determines Content Engagement – Learn It
The Facebook EdgeRank is changing and with it so is your content performance. It’s time to learn how the Facebook EdgeRank can help shape your content and what you need to do in order to get more of your fans to see it. What the Facebook EdgeRank does is it takes the content you’re most associated with and decides to show you content based on this and performance. Straight from EdgeRank.net and PageLever - EdgeRank is the Facebook algorithm that decides which stories appear in each user’s newsfeed. Read More
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Countless Online Video Parodies Are Not Original Content
Online video parodies of Gangnam Style, Taylor Swift, and Call Me Maybe aren’t original content. They are taking up space where originality should be. I’m aware of how much of an old man I sound like right now, but I don’t want the cover of Mashable to be filled with five different parodies of entertainment content. It’s complete garbage and it isn’t news. Here is a Minecraft video of Gangnam Style with over a million views: How about a Taylor Swift parody of her actual love life? This Read More
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When To Start Using Facebook Sponsored Posts
If you’re looking for engagement we need to discuss when to start using Facebook sponsored posts. Note we’re not saying you should or shouldn’t; we are saying when. Facebook sponsored posts have been proven to drive engagement like crazy and we’ve seen click-through rates around 8-9.3% through content. Using Facebook ads we know those click through rates would be insane, but they seem to be around the norm (if not a bit higher) for Facebook sponsored posts. Here’s why. Great content comes few Read More
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